Want the Perfect Music Track for Your Video? Start Here.
It takes time to produce and put the finishing touches on a video. Whether it be for personal purposes or professional ones, you have to make sure you’ve covered all your bases before wrapping up production: hiring and directing actors, establishing the pace, creating seamless cuts, and so on. Then there’s the soundtrack you need to think about.
Let’s face it. It can be tricky finding the right music track for your video. Not only do you have to find a soundtrack that aligns perfectly with the purpose, emotion, and pace of your video, you also have to find music that you have the legal right to use. So where do you start?
Rather than stumble your way through picking a song for your video, use the following guide to help you pinpoint the perfect music track for your production.
Why You Need to Establish an Identity for Your Video’s Soundtrack
So, you want to find the right soundtrack to pair with your video. First, you need to start by defining what exactly you need from this music. Use the following questionnaire to help you shape the identity of your music track:
- Will your video be used for personal or professional purposes?
- What is the goal of your video? To entertain? To inform? Something else?
- Is the overall message of this video a positive or negative one?
- Who is your audience?
- How do you want your audience to feel after watching this video?
- Do you need music to play in the background or the foreground?
- Do you need a full song that syncs up with the actions or scenes in your video? Or do you need a shorter clip?
- Will you use your song track to develop a theme throughout the video?
- Do you need to bookend your video with a matching intro and outro to complete a narrative?
- Do you want to use a track that people are already familiar with?
While it may seem odd to have to answer these questions about your video’s music tracks (especially if your production isn’t complete), the clearer you are about what you need, the easier it’ll be to find what you’re looking for when you’re ready.
How to Pick the Right Music Track for Your Video
Once you’ve established what exactly your video needs in terms of music, it’s time to take a look at how you can go about finding that perfect track.
Tip 1: Establish a budget.
Tip 2: Watch similar videos to see what sort of music they used. You can get a good idea for what works and what doesn’t.
Tip 3: Always keep your audience top-of-mind. Even if you love a particular music track, it may not be right for them, so always stick with “safe” genres if in doubt.
Tip 4: If you need to use a song that people already know, check the public domain. These songs do not require any special licensing or purchases in order to use them.
Tip 5: If you want something new and made by high-quality, professional musicians, use a royalty-free music library.
Tip 6: When searching for tracks within a music library, be sure to use their filters—usually based on genre, mood, tempo, and instrumentation. (This is why it’s important to establish the usage, purpose, and emotion of your video first.)
Tip 7: If you’re struggling to find something you like and you’ve got a larger budget to play with, look into having a piece of custom music created.
Tip 8: Before purchasing a music license, always test the song out against your video. Play the sample in your browser while the video runs. It may not be perfect, but it’ll give you a good idea of whether you’re going down the right path or not.
Tip 9: Never feel like you have to fill every moment of your video with music. Your soundtrack should complement your video, not distract from what’s going on within it.
Tip 10: If you’ve found a great track, but worry that the whole thing won’t work for you, don’t sweat it. The Paramusical music library’s tracks come with loops and short versions.
If you want to edit the songs yourself, try using a free audio editor to toss out the parts you don’t need. Here are some apps you can try:
That’s a Wrap
Finding a high quality music track is a difficult task, but it’s not an impossible one—especially when you know what you’re looking for and have the right tools on your side.
Be sure to stay tuned for our next post in which we’ll discuss the different types of music tracks that work especially well for specific video project needs.